This time we delve deeper in to the darker side of advertising. By ‘dark’, we mean the clever use of shadows & shading of course.
Something so simple can create such impactful results, so much so that many brands have taken this clever usage of negative space within design to another level, helping create ever-lasting and rememberable advertisements.
Below are a just a few examples of how this is achieved, from printed campaigns through to the more adventurous.
[Left] – Lego advert
It’s all in the imagination. A simple idea, but yet so simple at getting across the core values of ‘Lego’.
[Right] – Ariel
Saatchi & Saatchi (Paris) produced this print advert to show off ‘Ariel’s – brightest whites’.
Here are two great examples, of how using the suns light to good effect within real life surroundings can help highlight campaign messaging.
Carefully placed within a German city street, ‘VW’ projected its message of encouragement for passes by below to read and admire. Not only a great idea, but it will only work on days when it really is perfect for a test drive…
The second example, shows a billboard advert with a difference.
Produced for the brand ‘WWF’ as part of a campaign, this ad touches on a more poignant message of rising ocean levels across the globe.
As the sun rises, so does the shadow cast, a captivating way of hammering home the brands message to the viewing public.
And if that wasn’t enough!
If you wish you view more creative ad’s online, we can highly recommend paying a visit to Ads of the world website http://adsoftheworld.com/
And to see how we at Higher Ground Creative can help out with your advertising needs, please get in touch via our website
http://www.highergroundcreative.co.uk/ or check out our creative work directly by visiting our portfolio section http://www.highergroundcreative.co.uk/our-work/
Until next time!
HGC.
