The Tibian Adventure

As we've been updating our blog over the last 9 months, you may have been able to piece together an idea as to the type of projects we take part in and the work we do. So this week, we thought we'd introduce one of our more 'unusual' projects (just to keep you guessing!).

A little while ago, our Google Pay-Per-Click (PPC) advertising campaign caught the eye of Alex Pemberton. A taxi driver by day, Alex is currently in the process of self-publishing his first book. The first in a series of fantasy books, 'The Tibian Adventure' is set in the world of Vorboria, where a strange but very real danger lurks over the Tibian civilization.

Alex came to Higher Ground in order to develop an online marketing strategy for the book prior to its publication (possibly later this year). Based on the artwork used within the book and some other fantasy websites Alex likes the look and feel of, we put together www.thetibianadventure.com.



Off the back of the website, we'll also be working with Alex to design adverts for the side of his black cab, taxi receipts and adverts for the back of the taxi seats. Maybe our taxi advertising will make it as far as Mumbai like Creative Review's....

Extra extra!

Those of you that read our blog regularly may be aware that we do quite a bit of work with the prestigious poker club - The Buffalo Club. Well this week, we wanted to write about one of the latest projects we worked on with them.

Besides our ongoing work on the website, we also had the opportunity to design a full-page advertisement to go into the Financial Times. The advertisement was commissioned as a means of spreading the word about the Club's first event. This was to take place on Saturday, 21st March and held a £10,000 stake.

We liaised closely with both The Buffalo Club and the Financial Times on this one, to produce an end result we are pretty proud of. What do you think?



Keep an eye out next time you go down to the shops!

The Final Countdown

Over the last couple of months, we've kept you up to date with the progress of our involvement with the filming of Meisha's very first music video. Well, today we have some big news - we have now officially finished all of the filming! Yes, that's right.... take a moment to digest that....

The last part of the process took place one sunny, but (very) cold Thursday morning on the streets of London - and a bridge. Considering it was rush hour, we managed to get all our equipment set up pretty comfortably on Waterloo bridge and get a good amount of footage with the crowds while dodging cars, buses and especially motorbikes. We spent the second part of the morning on the lovely sun-kissed Southbank, where instead of motorized vehicles, the challenge was not to get hit by bikes.

Having survived these various attacks, we think it is safe to say we have all of the footage we need. Now the real hard work begins - it's time to look through all the footage and start piecing the video together. Well, now that you've stopped holding your breath there's not much more to say besides - watch this space!

Twitter-mania

Twitter seems to have taken the world by storm. The 'micro-blog', which allows its users to write 140 characters at a time to inform their 'followers' about what they're doing, has famously been used to book accommodation and travel for a world-round trip and to coordinate a mountain rescue. However, on a day-to-day basis Twitter is said to be an invaluable marketing tool for many businesses.

Of course, we at Higher Ground had to investigate what all the commotion is about! Although we're still getting the hang of this new phenomenon, we've set up our very own account so you can now follow the tweets from over here at HQ.

Have a look at our profile: http://twitter.com/higher_ground

Let us know what you think about Twitter!