JLS Number 1 in the UK 11.07.10

So last week saw JLS reach number 1 in the singles chart with ‘The Club is Alive with The Sound of Music’.

Now I don’t know if it is my age or gender, but the original didn’t appeal to me in the first instance, so an electrolysed version was never really going to be to my taste.....or perhaps anyone’s for that matter?!?

To me, this event is a strong case for the power of marketing. The record labels have managed to take a [poor] product (the song), create a strong brand (the group), market it well (the boys), take it to a currently unsatisfied market segment (the teenage girls) and subsequently reap the rewards (the money).

Now I’m not so sure it would work if I tried taking that song to Number 1 but hey it’s worked for some so I might just give it a shot (‘The studio is alive with the sound of branding’...)

So, up next for Higher Ground Creative, branding your band / group / solo project for the number 1 glory spot....

http://www.highergroundcreative.co.uk/corporate-branding-solutions-london.php

see you soon folks!

The unforgiving world cup takes another victim (in the HGC sweepstake)

After last night’s Spanish victory, another member of the HGC team sinks into their pocket to lay their hard earned notes onto the table.

Let’s be honest; even with the name Germany on my slip, I would have been cheering for the Spaniards after England were so embarrassingly dumped out of the competition.

Many of us failed to even make the 2nd round, but it was fun none the less (apart from Greg who held North Korea!).

Now we await the winner, who will no doubt torment us with their totally non-skilful win by not even offering us a refreshing beverage for our generous gift. I, on the other hand, will be setting up a fantasy ‘table-football’ World Cup where I have more control over my chances.

If you’d like to come join in the antics get in touch, we’d be happy to put four past you!

HGC x

New Arrivals!

This week, we wanted to share with you a number of new arrivals.

We have recently been working with Endeavour Capital Group and have enjoyed putting together a palette of collateral such as the logos, websites and PowerPoint templates for the Group and its businesses:

http://endeavourcg.com/
http://endeavourcp.com/
http://endeavouram.com/

Plus, we have been working with Health Partners International on a website for one of their programmes, which focuses on reviving routine immunization and newborn and child healthcare in Norther Nigeria - have a look for yourselves:

http://prrinn-mnch.org/

Last but by no means least, HGC (or at least our window sill!) has the pleasure of providing a home to a family of black birds - mom, dad and 4 little ones:



Some of us are being driven crazy by the constant chirping but lets face it, we can't resist them! Watch this space.....

Hello old friends

Admittedly, it's been a while since our last update, but we like to think that this reflects how the creatives have been beavering away here at Higher Ground HQ - meaning we definitely won't keep you waiting too long for your HGC 'fix' in the future.

As a taste of things to come, have a look at some shots of one of our most recent projects below. Those of you who are regular visitors to our blog will be familiar with Academy Events - a client that we have done a fair few projects for (starting from branding to Microsoft Office templates and email signatures to websites and HTML emails). This time, we have a few printed items to show off:



Both the business cards and A5 flyers (part of a pair with foldable A1 boards put up outside Academy's marquees) have been a major success with Academy and their clients with many positive comments on their design. More importantly though, both have served as a starting point for potential sales, which means a double success in our books!

We hope you like them too.

See you next week.

- HGC

HG United

Just under a month ago, Higher Ground Creative put down their Crayolas and stepped away from their MACs to brush the dust of their shin pads and squeeze into their Astros. Under the lights of T47, London Bridge, members gave blood sweet and tears to the cause.

Great ambition, yes.

Great team spirit, yes.

Ability, No.

In a high scoring affair (something like 12-12!) a winner could not be decided so we kept the cup for ourselves to add to our mantel piece.

This week, Channel 4 step up for the challenge. KO 8pm.

Wish us luck!

And so begin the startling adventures of our very own HGC superhero!

Higher Ground Creative Film Shoot... Short Film coming soon...

Higher Ground Creative are soon to debut the launch of their very first short film of 'A Day in the Life Of' starring our very own in-house HGC superhero, and following an action packed day shooting the footage earlier this month. The film shoot saw our superhero make his heroic way across London Bridge. Throughout the film we see him negotiating superhero sized trials and tribulations and flying high with the orange and black brand colours and a personally tailored Higher Ground Creative cape. our superhero made it back to the offices unscathed and is now somewhere high up overlooking the Higher Ground metropolis waiting for his next superhero mission and his next startling adventure.

Check in to view the film yourself... coming soon to the Higher Ground Creative website...

Academy Furniture Website Now Live!

Higher Ground Creative is pleased to announce the launch of the Academy Furniture Hire website, a striking website designed to showcase a range of contemporary chairs, tables and event accessories for hire. The Academy Furniture sub-brand was originally developed as one of the 13 individual event services belonging to the Academy Events umbrella brand. The Academy Furniture website will sit side by side with the existing Academy Marquees site and will help to cross-promote the furniture hire services on behalf of Academy Events.

For further information visit the site and browse the latest furniture available for hire @ http://www.academyfurniturehire.co.uk/.