The HGC team have been getting excited for the Festive Season with the thought of Christmas jumpers Grandma Mildred knitted, mulled wine (…and the accompanied Carol singing) and the tucking into a Christmas dinner with “The Family”. Most of all we have been ramping up for the onslaught of Christmas adverts to see if anyone has broken away from the usual d-list celebrity dancing/singing/talking to a soft lens camera or imagery of “The Family” all returning home for Christmas….it’s a failsafe format but it has always left of thinking that so much more could be done…
Thankfully Pot Noodle has taken a rather different look at the traditional Christmas ad for their Christmas flavoured dried snack (sounds delicious!)_..(link)
http://www.youtube.com/watch?v=d4AKSyysGRA
We love the typically British dark humor that the spot has and enjoy the fact that it gives the two fingers to the usual cheesy Christmas ads. It also shows that Pot Noodle knows their market really well, appealing to the people who would find this type of advertising appealing, and gives the brand a satirical tone.
Higher Ground Creative enjoy an alternative way of thinking and give a two thumbs up to Pot Noodle for doing things differently…
Until next time followers,
HGC
XX
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