As the 2012 London Olympics are fast approaching, it got us thinking about Olympic graphical identities. Not only do the games represent the coming together of the best athletes in the World, they also represent a an opportunity to create an iconic visual brand which, in the best cases, can become a symbol of the games for decades to come.
We've had a dig in the archives to come up with our definitive favourite Olympic posters. They all vastly range in styling but each has a unique beauty, which have become timeless pieces of design.
These posters are created to represent a feeling of unity, community and above all, an opportunity for the World to come together. Visually they represent more than just athletics, they embody the ideals of ancient Greece, where warring states would perform in the games putting all conflicts aside for the duration. The Olympics have long since been seen as way to bring conflicting countries together peacefully.
We wonder whether the current London 2012 identity will pass into the pantheons of Olympic greats? Or whether it is destined to be remembered as just a blip on the design landscape?
Either way, it can only hope to come close to the examples below, each poster being a stand out piece of design, which would rival any contemporary graphical work.
Perhaps in fifty years you'll see the Olympiad 80 poster sat next to London 2012??
The jury is out….
Until next time followers...
HGC XX
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