JLS Number 1 in the UK 11.07.10

So last week saw JLS reach number 1 in the singles chart with ‘The Club is Alive with The Sound of Music’.

Now I don’t know if it is my age or gender, but the original didn’t appeal to me in the first instance, so an electrolysed version was never really going to be to my taste.....or perhaps anyone’s for that matter?!?

To me, this event is a strong case for the power of marketing. The record labels have managed to take a [poor] product (the song), create a strong brand (the group), market it well (the boys), take it to a currently unsatisfied market segment (the teenage girls) and subsequently reap the rewards (the money).

Now I’m not so sure it would work if I tried taking that song to Number 1 but hey it’s worked for some so I might just give it a shot (‘The studio is alive with the sound of branding’...)

So, up next for Higher Ground Creative, branding your band / group / solo project for the number 1 glory spot....

http://www.highergroundcreative.co.uk/corporate-branding-solutions-london.php

see you soon folks!

The unforgiving world cup takes another victim (in the HGC sweepstake)

After last night’s Spanish victory, another member of the HGC team sinks into their pocket to lay their hard earned notes onto the table.

Let’s be honest; even with the name Germany on my slip, I would have been cheering for the Spaniards after England were so embarrassingly dumped out of the competition.

Many of us failed to even make the 2nd round, but it was fun none the less (apart from Greg who held North Korea!).

Now we await the winner, who will no doubt torment us with their totally non-skilful win by not even offering us a refreshing beverage for our generous gift. I, on the other hand, will be setting up a fantasy ‘table-football’ World Cup where I have more control over my chances.

If you’d like to come join in the antics get in touch, we’d be happy to put four past you!

HGC x