That is what I call a massive group effort and you have to give them a massive high five!!
So over the Christmas break, with all the expected snow fall, perhaps gather all the family off the sofas, away from the TV’s and get them making a cheerful snowman or woman. I know I will be trying my hand at making a snow man bigger than this.... wish me luck!
Until next time followers....
HGC XXX
The bets were on and the tempers were fought with the approach about the X factor final. Who would win? Who would be destined to a career singing at Butlins? This got us thinking, why does everyone every year get so obsessed with the X Factor-what has Cowell and his cronies done to the British nation?
The X Factor this year has embraced a full channel of marketing channels with websites, interactive TV, a magazine (dread to think of the “editorial” content) and also a multitude of other marketing tricks that create X Factor hysteria. This also provides ITV with, a much needed, increase in advertising revenue.
So, it’s all over until next year, when everyone will yet again be hypnotised by the X Factor train.
Well done, Matt, looking forward to your cheesy Christmas No.1 and pages and pages of Heat gossip.
Until next time followers,
HGC XX
Since its inception in the mid-nineties, the Brinker has grown a reputation amongst designers for its tongue in cheek advertising campaigns.
Usually based around its budget title, each year sees the release of a new campaign championing the Brinkers ‘charms’. As the New Year is fast approaching we thought we’d take a look back over some of our favourite campaigns in anticipation of next years new concept.
The early posters from 96 were almost conservative in comparism to later pieces, though the use of sarcasm and wit set the trend for all those that followed. The 2004 series were particularly gruesome, depicting various bacteria / bugs with the strapline “improve your immune system”, rather not thanks! You might be thinking why would anyone want to stay somewhere like this? Well, the Brinkers alternative advertising has gained recognition from designers and advertisers alike, worldwide. That’s why so many flock to stay at the Brinker and revel in the “budget” experience.
Our particular favourite is the 2001 series, depicting a filthy old mattress on cold floorboards sitting underneath the strapline “just like home”. The Brinker campaigns show that creative and alternative thinking can be highly successful when attracting new clients. What we need is more alternative ideas like this, making advertising all the more exciting and interesting for it.
We’re all off to Amsterdam now to enjoy a ‘comfortable’ nights stay at the Brinker!
Goede Nacht!
This week saw the launch of ‘The Arcanum’ website. ‘The Arcanum’ is a luxury villa in Phuket, Thailand – so why not take a look at the website http://www.arcanum-phuket.com/ to see what you’re missing out on!
For Higher Ground Creative, the website is just the latest part of a full branding campaign which has seen us create the name, logo, digital ads, brochure, flash presentation and even getting onto ideas for branded slippers and dressing gowns for their guests!
A stay for two in the plush villa went for quite a hefty amount at the Didier Drogba Charity recently at Chelsea stadium, so if you have the cash to splash, I recommend booking up your stay for 2011. Go on, you deserve it….
Until next time followers...
HGC XXX
One of our recent projects was Benefits Revolution, www.benefitsrevolution.co.uk a new employee engagement service. This project involved a lot of time and effort from the team but they were kindly rewarded by the Benefits Revolution team with some kind words:
“Fantastic - thank you very much once again. Several of my colleagues has said how great the site looks, you guys have done an amazing job as always!”
…And also some champagne delivered to our offices…we cannot wait to crack open the bottles on Friday! Thanks Benefits Revolution!!
Until next time followers,
HGC
XX
