Tuesday 7 September 2010

Nano by name not by nature....


Does Apple ever leave anything alone? The tech wonders have just launched a new iPod Nano. It may be Nano in name but it's definitely not Nano in features, with the new Nano packing an incredible amount of new technology in a tiny package. For example the new Nano now has a touch screen allowing you to skip, swipe and tap your way through your music library; it will even make playlists for you with the Genius function that creates mixes with your music-perfect for the "Bus Trip Rave" on the way home from the office. It also features a built-in clip that allows you to attach the Nano to any part of the body leaving you hands free to do whatever you wish...Like got for a run with the built-in pedometer...

The best aspect of the Nano, I think, is the range of features that make the iPod Nano accessible for those with disabilities. The VoiceOver function is the first hand gesture based screen reader that allows the user to hear a description of what is under the finger and allows them to double-tap, flick or drag to control the Nano making the fun and frolics of the Nano accessible for everyone. Genius.

I can't wait to get my hands on the new iPod Nano...the little guy with big capabilities. Sounds like a creative agency that I know...

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